Production

From concept and shot planning to talent, locations, production and final delivery, I coordinate the steps that turn a creative brief into finished visual assets.

How a shoot runs

From concept through execution: mood and visual direction, shot planning, models and creators, wardrobe, props, locations and production requirements.

Concept
Translate the brand and the brief into a visual direction and mood.
Storyboard & scripts
Plan sequences, shots and copy before anyone is on set.
Shot planning
Define the shots, framing and production requirements for the day.
Talent, styling & location
Coordinate models and creators, wardrobe, props and locations.
Production
Coordinate and direct the shoot, keeping the creative, people and timing aligned.
Edit & delivery
Select, edit and deliver final assets in the formats each channel needs.

Shoot day

Behind the scenes and what came out of it.

Shoot day: Manuel Essl boutique

Client: Manuel Essl, Vienna
Use: Behind the scenes of a boutique fashion shoot and the outputs it produced
Method: Traditional Photography + Traditional Video
Role: Shoot Planning, creative direction, model booking, location coordination, shooting, image editing