About
I work at the intersection of fashion, e-commerce and brand storytelling, combining visual production, creative direction and project coordination across traditional and AI-enabled workflows.
Since 2024 I have run Carmeleon Studio (USA & Austria), a small creative studio working mainly in fashion, lifestyle and e-commerce. I direct the visuals and coordinate the people who make them: designers, content creators, web designers and models, from concept, storyboards and scripts through shoots, editing and final delivery.
My focus is not only how the work looks, but how it supports the product, customer experience and wider brand objective.
Before AI became part of some workflows, I planned and directed traditional photo and video shoots with models and creative teams. Today I choose the method that fits the brief, whether that is photography, video, AI-generated imagery or a hybrid. AI is one capability within a broader creative toolkit, not the focus of the work itself.
I also know a fashion set from the inside. From 2017 to 2025 I worked as a professional model in Austria, Germany and the Netherlands across photography, runway, television, trade shows and branded content, alongside photographers, stylists, designers, hair and makeup artists, creative directors, clients and production teams. That experience shapes how I brief, direct and coordinate.
Earlier, I taught English, Spanish and German. It still informs how I explain ideas, give feedback and lead groups.
